The client, a coach, was losing a significant portion of booked discovery calls to no-shows, with no pre-call system in place to keep prospects engaged before the call.
Resolution
Built a Zapier automation that fires a Typeform intake form the moment a call is booked, so the coach knows the prospect’s situation before it starts
Sends a Twilio SMS reminder 24 hours before every call, keeping the appointment top of mind and reducing wasted calendar slots
Tags the subscriber in Kit (ConvertKit) as “Discovery Call Booked” automatically, so no-shows and completed calls get different follow-up paths
Impact
Reduced no-shows by giving every prospect a timely SMS reminder before their call
Removed manual chasing for intake information and reminders entirely
Gave completed calls and no-shows separate, automatic nurture paths based on outcome