The client, a marketing agency, was running multiple campaigns but leads weren’t syncing between tools, leaving the team to export and re-upload contact lists by hand to keep the CRM and ad audiences current.
Resolution
Built a Zapier workflow that captures every new Mailchimp lead automatically
Creates a matching HubSpot contact for each new lead, with no manual entry
Sends conversion data to Facebook automatically to keep retargeting audiences fresh
Impact
Eliminated manual lead syncing across platforms entirely
Unified CRM, email and ad data in one connected view of every lead’s journey
Kept retargeting audiences fresh and attribution accurate without any manual maintenance