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Multi-Platform Lead Sync for Marketing Attribution

Turning a new Mailchimp subscriber into a synced CRM contact and ad audience — automatically, across every platform.

Challenge

The client, a marketing agency, was running multiple campaigns but leads weren’t syncing between tools, leaving the team to export and re-upload contact lists by hand to keep the CRM and ad audiences current.

Resolution

  • Built a Zapier workflow that captures every new Mailchimp lead automatically
  • Creates a matching HubSpot contact for each new lead, with no manual entry
  • Sends conversion data to Facebook automatically to keep retargeting audiences fresh

Impact

  • Eliminated manual lead syncing across platforms entirely
  • Unified CRM, email and ad data in one connected view of every lead’s journey
  • Kept retargeting audiences fresh and attribution accurate without any manual maintenance

Stack

Tools used: Zapier, Mailchimp, HubSpot, Facebook Ads

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