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Course Launch Cart Abandonment Recovery Flow
Recovering lost course sales automatically before the opportunity goes cold.
Challenge
The client, an online educator, was losing course sales to cart abandonment with no recovery process in place. Prospects who started checkout but didn’t complete their purchase simply disappeared, with no follow-up mechanism to win back that lost revenue.
Resolution
- Built a Make automation triggered by an abandoned Thinkific checkout
- Waits two hours and re-checks whether the order has since been completed
- If still abandoned, sends a personalised recovery email via Brevo
- Automatically creates a ClickUp follow-up task for high-value abandoned carts, flagging them for personal outreach
Impact
- Every abandoned checkout is automatically caught and entered into a timed recovery flow
- Recovery emails go out while purchase intent is still warm, sent two hours after abandonment
- High-value carts are flagged for direct follow-up, so the biggest opportunities don’t slip through the cracks
Stack
Tools used: Make, Brevo, ClickUp, Thinkific
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