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AI Content Summary & Reporting Automation
Turning raw campaign notes into polished, AI-written client briefs — automatically, on schedule.
Challenge
The client, a marketing agency, needed faster client reporting from campaign notes, with the content team spending hours reformatting the same raw updates into readable briefs.
Resolution
- Built a Make automation that monitors Notion for new project updates
- Sends each update through OpenAI for automatic summarisation
- Updates the Notion database with a concise, AI-generated brief, giving the content team an automated assistant for client updates and blog prep
Impact
- Delivered polished briefs without anyone reading through raw campaign notes
- Eliminated manual brief writing, freeing up hours that used to go into reformatting the same information
- Kept client reporting on schedule automatically, even when the team was stretched thin
Stack
Tools used: Make, Notion, OpenAI
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