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Paid Ad Lead Validation & Instant Alert System
Turning a new Facebook ad lead into a validated, Slack-notified follow-up — automatically, within seconds.
Challenge
The client, a marketing agency, needed instant follow-up on Facebook ad leads along with a way to confirm which leads belonged to active, paying clients before the team spent time on them.
Resolution
- Built a Zapier automation that detects new Meta (Facebook) form leads as soon as they arrive
- Verifies each lead against active Stripe subscriptions before it reaches the team
- Sends instant Slack notifications for every new qualified lead
- Adds timed follow-up reminders automatically via Delay by Zapier, so no lead falls through the cracks
Impact
- Ensured the team only follows up on leads that are actually paying customers
- Cut the time between ad click and team awareness down to seconds
- Removed the risk of a validated lead being missed, even on busy days
Stack
Tools used: Zapier, Meta Ads, Stripe, Slack
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