The client, a media agency, struggled with missed follow-ups after deals advanced in Pipedrive — leads would go cold in the gap between a deal moving forward and someone remembering to schedule the next step.
Resolution
Built a Zapier automation that triggers the moment a deal stage is updated in Pipedrive
Automatically sends campaign intake data to Google Forms as soon as a deal progresses
Schedules the client meeting directly in Google Calendar, with no manual booking
Impact
Automated deal-stage-to-meeting booking in one flow, so no deal sits waiting on someone to schedule it
Removed the gap between Pipedrive and Google Calendar where leads used to go cold
Gave the team all the intake information they needed before every meeting even started
Stack
Tools used: Zapier, Pipedrive, Google Calendar, Google Forms
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