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Quiz Funnel Lead Segmentation & Nurture Automation
Turning generic quiz results into personalised, self-segmenting email journeys.
Challenge
The client, a course creator, ran a quiz funnel to capture leads but had no way to differentiate between them once they signed up. Every respondent — regardless of their quiz outcome — was funnelled into the same generic email sequence, meaning high-intent prospects received the same messaging as casual browsers.
Resolution
- Built a Zapier automation triggered by every Interact quiz completion
- Automatically creates or updates the respondent as a subscriber in MailerLite, storing their specific quiz result
- Routes each subscriber into the correct nurture group using MailerLite Paths, based on their result
- Sends an instant internal notification to the team whenever a lead scores as high-intent
Impact
- Every quiz completion is now automatically segmented into the right nurture path, so messaging matches each lead’s actual needs
- High-intent leads trigger immediate internal alerts, letting the team follow up personally while interest is still fresh
- Removed the daily manual task of sorting leads and assigning sequences by hand
Stack
Tools used: Zapier, Interact, MailerLite
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