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Make Evergreen Webinar Funnel Automation
Automating registrant nurture and conversion tracking for a self-running webinar funnel.
Challenge
The client, a course creator, was manually tagging webinar registrants and had no automated nurture sequence in place after sign-up or purchase, leaving leads without timely follow-up.
Resolution
- Built a Make automation that adds every new webinar registrant to ActiveCampaign automatically
- Triggered a nurture email sequence immediately upon registration
- Logged purchase events to a Notion database the moment a registrant converts
- Connected the full registration-to-conversion journey into a single automated flow
Impact
- Every registrant now enters a nurture sequence automatically, ensuring no lead goes untouched after signing up
- Conversions are tracked live in Notion without manual checking across multiple platforms
- The entire funnel, from registration through purchase, now runs without manual input
Stack
Tools used: Make, ActiveCampaign, Notion
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